Three out of 5 home buyers surveyed
by realtor.com said school attendance boundaries would be a factor in choosing
a home, and most of that group said they’d be willing to go above budget or
give up amenities to have their children go to their school of choice.
The online survey, conducted July
18-22, found that of those who said school attendance boundaries were
important:
- 23.6 percent would pay 1 to 5 percent above budget.
- 20.7 percent would pay 6 to 10 percent above budget.
- 9 percent would pay 11 to 20 percent above budget.
- 40.3 percent would not go above budget.
Many who said school boundaries
would affect their home buying were willing to give up amenities to live within
their school attendance boundaries of choice, including:
- 62.4 percent would do without a pool or spa.
- 50.6 percent would give up accessibility to shopping.
- 44 percent would pass on a bonus room.
- 42 percent would offer up nearby parks and trails.
“Our survey demonstrates the large
impact school boundaries have on those looking to purchase a home,” said
Barbara O’Connor, chief marketing officer at Move Inc., in a statement, noting
that realtor.com in April rolled out new mobile school search functionality
allowing users to search for listings in specific school attendance zones and
school district boundaries.
“This data shows how compelling this
new feature is to consumers and the impact it has on their home purchase experience.”
O’Connor said realtor.com will be
launching a section on the site focused on back-to-school tips, which will
provide more information to help those whose housing decisions are influenced
by school boundaries.
Other sites offering similar school attendance boundary search capabilities include Century 21, Trulia, Estately and Redfin, which,
like realtor.com, license school boundary data from Vermont-based geographic
information systems data provider Maponics. Zillow also licenses data from
Maponics and displays school attendance boundaries, but users cannot search for
homes by school.
The San Francisco Chronicle has reportedthat buyers may read too much into simplified school rankings offered on real
estate sites, paying premiums of $200,000 or more for homes served by schools
that score only slightly better than other schools in the same school district.
School district officials in San Mateo County, Calif., say real estate
professionals are part of the problem, because they rely on test scores and
school ranking sites to help sell homes. They’re working with Realtors in the
hopes of helping them gain a better understanding of what qualities make for a
good school.
Source: Inman News
No comments:
Post a Comment